Same old prom -- any new marketing?

Share this article:
The New York Times ran a story yesterday about how prom spending -- on gowns, tickets, party vans and salons -- has gone up this year, in spite of the economy.

It's good to see that something is holding steady this year. I wonder if they're managing to keep up the old revenue numbers with the same old marketing. Are prom-centric places depending on general teen-girl prom frenzy to drive store traffic? Or are they using targeted marketing, social networks and other, more sophisticated techniques to keep their heads above water?

I'm genuinely curious. Not being quite the target market for prom goods, I haven't seen anything about prom, aside from a single gown flyer stuck to the window of a subway car. Surely dress emporiums and nail salons are doing more, aren't they?

Is anyone out there the parent of a prom-goer? I'd love to hear what prom marketing you all have seen. Leave comments/stories below.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.