Salon.com, eVinyard Sign Convergence Deal

Share this article:
Salon.com, San Francisco, said today eVinyard agreed to a major sponsorship agreement. The pact calls for eVinyard to become the exclusive wine partner for Salon Travel & Food, one of 11 sites on the Web network, and the premier sponsor for Burt Wolf's weekly column of travel and culinary dispatches. Financial terms of the agreement were not released.


Under the agreement, eVinyards will also be a premier advertiser on a number of Salon.com's convergence initiatives, including "Burt Wolf: Travels & Traditions," a PBS TV series. Portland, OR-based eVinyard will also co-sponsor a number of unspecified events on Salon's network.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.