Sallie Mae Picks Harte-Hanks

Share this article:
SLM Corp., commonly known as Sallie Mae, has selected Harte-Hanks' Allink Financial database marketing solution to optimize its marketing programs, Harte-Hanks announced yesterday.


Allink Financial, part of the Allink Solution Suite, will provide the ability to integrate data from various formats and locations to create a full "360-degree" customer data view and give Sallie Mae the tools to build, coordinate and evaluate personalized customer interactions.


Sallie Mae is the nation's leading provider of education funding. It manages nearly $89 billion in student loans for more than 7 million borrowers.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions