Sales-Ready Leads

Four tips when hiring top talent for sales lead generation

Four tips when hiring top talent for sales lead generation

B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.

Plug-ins: lead generation

Plug-ins: lead generation

Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads.

Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?

Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?

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With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.

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