Salesforce.com partners with Amazon, Facebook

Salesforce.com has partnered with Amazon and Facebook for a new Web site management service this week.

The company said its Force.com hosted applications platform would be linked with  services from Facebook and Amazon Web Services.

The Facebook partnership allows salesforce.com customers to build applications on its force.com platform and use them on Facebook.

The partnership with Amazon will allow its customers to use Amazon Web Services to build new applications.

Salesforce charges customers a monthly subscription for access to its software, and lets third-party developers sell applications to businesses through its Force.com site.

The company said the partnerships are part of its plans to “redefine” customer relationship management by expanding its reach into the world of cloud computing — the idea of the development and use of computer technology through the Internet.

Salesforce.com touted the benefits of cloud computing by saying it does not have the cost, risk or complexity associated with on-premise software and servers.

“As the leading best-of-breed CRM provider in the world, companies continue to look to salesforce.com to define CRM in the era of cloud computing," said George Hu, executive vice president of marketing, applications and education at Salesforce.com, in a statement. “We're responding with more investment than ever across our three-part CRM strategy — complete CRM for every customer touch point, leading-edge collaboration within and beyond the company and flexible customization and integration via the Force.com platform.” 

close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.

Stepping Up to Big Ticket Sales

Stepping Up to Big Ticket Sales

To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.