Direct Line Blog

Salesforce.com makes Chatter free, purchases two Super Bowl spots

Share this article:

When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.

So, the two moves I'm about to report should come as no surprise: 1) Salesforce.com has purchased airtime immediately before and after halftime at the Super Bowl (yes, it's a CRM company!) and 2) Chatter is now live and free to anyone with a private domain e-mail address on Chatter.com.

The Chatter.com Super Bowl ads will air the 30 seconds before and 15 seconds after the Black Eyed Peas' halftime show. The ads “will meld with the Black Eyed Peas performance,” according to Salesforce.com. At the end of the first ad, an animated version of will.i.am will exit the screen just before the live will.i.am walks on stage to perform.

Salesforce.com created the ads in house. The tag-line will be “Do impossible things as a team.”

“There will be so many people watching this great event. The ads will provide a broad market with awareness of Salesforce.com products,” said Robin Daniels, director of product marketing at Salesforce.com.

Chatter is basically Salesforce.com's version of Facebook for businesses. It looks and functions almost exactly as Facebook does. With Chatter.com, non-Salesforce.com customers can access this functionality and create private business-focused social networks.

“I've seen so many different potential use cases based on reading comments on the Twitter hash tag,” Daniels said. “I've seen people who say they want to use it for church groups, for universities, for small businesses. People are going to see the Super Bowl ad, think of a project they're working on, and sign up for Chatter.com. Then they'll invite others, and it will become completely viral.”

And the best part about it? According to Daniels, there will be no advertisements on the site and, unlike Facebook, it will be completely private and user data won't be sold off to a third party.

“We won't be selling advertisements on the product,” Daniels said. “It's a great way to broaden awareness for the Salesforce brand…Chatter.com is completely private. We follow the most stringent privacy policies. We don't want your data and private discussions showing up on Facebook and Twitter.”

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?