Salesforce.com introduces tool for political campaigns

Salesforce.com has introduced Campaignforce, Salesforce Political Campaigns Edition, an on-demand application designed to provide campaign and advocacy groups the ability to strategically manage constituent and donor relations with ease and efficiency.

Built on the Salesforce CRM application and the Apex on-demand platform, Salesforce Political Campaigns Edition is an industry-specific constituent relationship management application that puts polling data, contribution tallies and campaign efforts at the fingertips of campaign managers through a Web-based control panel.

San Francsio-based Salesforce.com said the tool enables a revolutionary approach to campaign management. The Web buzz dashboard, for example, leverages Web 2.0 capabilities to enable tracking of press articles and blog entries, and also keeps count of YouTube video viewings and Google searches so users can keep a constant finger on the pulse of donors and the larger voter community.

The presidential campaign of former Massachusetts Gov. Mitt Romney recently illustrated how CRM can be a strategic tool for fundraising and pushing political agendas, Salesforce.com said. Using Salesforce CRM and the customization capabilities of the Apex platform, the Romney campaign team created "ComMITT," a tailored solution used to manage outreach to constituents and drive higher campaign contributions.

Salesforce.com added that election cycles often dictate that campaign and advocacy groups get up and running quickly requiring orchestration of a dispersed team of staff and volunteers, and execution of donor outreach and events that support aggressive fundraising targets. Salesforce Political Campaigns Edition provides an application that eliminates the need for buying, implementing and maintaining hardware and software so campaign managers can hit the ground running and focus on their political goals.

Like all salesforce.com solutions, Salesforce Political Campaigns Edition centralizes data into a single location that eliminates the need for duplicate databases and helps ensure information is both accurate and up-to-date. Campaign data can be accessed through any browser or Internet-enabled mobile device, so fundraisers and field staff around the country always have information needed to run local efforts.