Salesforce

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

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Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

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The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Benioff: Facebook and CMO spending influence enterprise tech

Benioff: Facebook and CMO spending influence enterprise tech

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The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud

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Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Linking marketing and customer service data to get close to customers

Linking marketing and customer service data to get close to customers

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There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.

Salesforce vet named president of Buddy Media

Salesforce vet named president of Buddy Media

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Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.

Social marketers: May the salesforce be with you

Social marketers: May the salesforce be with you

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At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

Salesforce.com acquires Assistly, but stock falls after insider trading report

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Salesforce.com on Sept. 21 acquired the cloud services customer service company Assistly, to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO.

Salesforce.com revenue, marketing expenses, up in fiscal Q1

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Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.

Integrate marketing automation, sales force automation and e-mail marketing

Integrate marketing automation, sales force automation and e-mail marketing

In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could.

Live blog: Salesforce.com Cloud2 event

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I'm at Salesforce.com's Cloud2 event this morning. I'll be doing my best to fill you in on what goes on while CEO Marc Benioff speaks.

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