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Salesforce

Social marketers: May the salesforce be with you

Allison Schiff November 30, 2011

At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

Salesforce.com acquires Assistly, but stock falls after insider trading report

Melissa Hoffmann September 21, 2011

Salesforce.com on Sept. 21 acquired the cloud services customer service company Assistly, to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO.

Salesforce.com revenue, marketing expenses, up in fiscal Q1

Juan Martinez May 19, 2011

Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.

Integrate marketing automation, sales force automation and e-mail marketing

Kristin Hambelton, VP of marketing, Neolane March 23, 2011

In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could.