Salesforce

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

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Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

Microsoft and Salesforce.com Have Their Heads In the Cloud

Microsoft and Salesforce.com Have Their Heads In the Cloud

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They might be longtime rivals, but Microsoft and Salesforce are now partners.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

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The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Benioff: Facebook and CMO spending influence enterprise tech

Benioff: Facebook and CMO spending influence enterprise tech

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The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud

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Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Linking marketing and customer service data to get close to customers

Linking marketing and customer service data to get close to customers

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There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.

Salesforce vet named president of Buddy Media

Salesforce vet named president of Buddy Media

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Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.

Social marketers: May the salesforce be with you

Social marketers: May the salesforce be with you

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At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

Social marketers: May the salesforce be with you

Social marketers: May the salesforce be with you

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At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

Salesforce.com promotes insider to COO

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George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.

Salesforce.com acquires Assistly, but stock falls after insider trading report

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Salesforce.com on Sept. 21 acquired the cloud services customer service company Assistly, to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO.

Toyota and Salesforce.com partnership brings CRM dashboard to driver's seat

Toyota and Salesforce.com partnership brings CRM dashboard to driver's seat

Toyota Motor Corp. and Salesforce.com are partnering to bring CRM to a new frontier: the dashboards of consumers' automobiles. The companies said in late May that they will launch "Toyota Friend," a private social network using Salesforce Chatter, its social marketing tool, in Japan with electric and plug-in hybrid vehicles next year.

Salesforce.com revenue, marketing expenses, up in fiscal Q1

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Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.

Salesforce.com to acquire Radian6

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Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.

Integrate marketing automation, sales force automation and e-mail marketing

Integrate marketing automation, sales force automation and e-mail marketing

In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could.

Salesforce.com CEO says databases should be cloud-based, allow for social interactions

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Databases and CRM platforms must harness the same social interactions that consumers have on Facebook and Twitter, said Marc Benioff, chairman and CEO of Salesforce.com, in his keynote address at the company's March 3 Cloudforce 2011 event.

Salesforce.com CEO predicts $2B year after Q4, full-year revenue growth

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Salesforce.com reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010. Marc Benioff, CEO of the San Francisco-based CRM company, predicted on a February 25 earnings call that Salesforce.com will be "the first enterprise cloud-computing company to generate more than $2 billion in revenue by the end of this year."

Salesforce.com buys Dimdim for $31M

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CRM company Salesforce.com said January 6 that it has acquired enterprise application development firm Dimdim for approximately $31 million in cash.

Salesforce.com's inspiration? It's Facebook

Salesforce.com's inspiration? It's Facebook

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Al Falcione, Salesforce.com's senior director of product marketing, recently spoke to DMNews about the company and the evolution of CRM technology.

Live blog: Salesforce.com Cloud2 event

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I'm at Salesforce.com's Cloud2 event this morning. I'll be doing my best to fill you in on what goes on while CEO Marc Benioff speaks.

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