Salesforce.com

Social marketers: May the salesforce be with you

Social marketers: May the salesforce be with you

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At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.

Salesforce.com promotes insider to COO

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George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.

Salesforce.com to acquire Radian6

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Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.

Salesforce.com CEO says databases should be cloud-based, allow for social interactions

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Databases and CRM platforms must harness the same social interactions that consumers have on Facebook and Twitter, said Marc Benioff, chairman and CEO of Salesforce.com, in his keynote address at the company's March 3 Cloudforce 2011 event.

Salesforce.com CEO predicts $2B year after Q4, full-year revenue growth

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Salesforce.com reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010. Marc Benioff, CEO of the San Francisco-based CRM company, predicted on a February 25 earnings call that Salesforce.com will be "the first enterprise cloud-computing company to generate more than $2 billion in revenue by the end of this year."

Salesforce.com buys Dimdim for $31M

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CRM company Salesforce.com said January 6 that it has acquired enterprise application development firm Dimdim for approximately $31 million in cash.

Salesforce.com's inspiration? It's Facebook

Salesforce.com's inspiration? It's Facebook

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Al Falcione, Salesforce.com's senior director of product marketing, recently spoke to DMNews about the company and the evolution of CRM technology.

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