Salesforce vet named president of Buddy Media

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Susan St. Ledger
Susan St. Ledger

Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.

In the newly created role, St. Ledger will be responsible for global revenue generation and for managing the company's global sales force and client services.

She will report to Buddy Media co-founder and CEO Michael Lazerow. She will oversee “roughly one third” of all Buddy Media employees, a number that has grown from roughly 90 in August 2010 to more than 250 today, Ciarallo said.

The appointment will have no effect on the structure of the marketing team, which also reports to Lazerow.

The impetus behind creating the position was predicated on Buddy Media's recent growth, Ciarallo said. Buddy Media acquired U.K.-based Facebook ad developer Brighter Option in February. It also acquired social analytics company Spinback in May.

“Every report that comes out says social spending is increasing, increasing, increasing,” Lazerow said. “And Susan has amazing experience in enterprise software sales. She's someone who can take us to the next level by managing and accelerating our growth.”

Buddy Media's client roster includes Procter & Gamble, Ford and Johnson & Johnson.

St. Ledger was with Salesforce for seven years, serving as its SVP of global platform sales, its SVP of vertical industry sales and as its SVP of high-tech industry sales. Prior to Salesforce, St. Ledger was VP of global services sales at Sun Microsystems.

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