Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more
The relationship between vendor and resellers is no longer limited to simple rebates or jointly funded marketing campaigns
Be a resource for your prospective buyers, not a resistance
Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?
Is the My Salesforce concept partly a way to encourage workers to operationalize the platform?
A summary of what this startup offers and how it works
A new study reveals that B2B buyers are not impressed with most salespeople
Matt Senatore offers some observations on the now and future state of Account Based Marketing
Moving beyond MA, Marketo is offering an open platform for an engagement economy
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.