Sales

What About the Workers?: Voices from Dreamforce #1

What About the Workers?: Voices from Dreamforce #1

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Is the My Salesforce concept partly a way to encourage workers to operationalize the platform?

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

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A summary of what this startup offers and how it works

B2B Buyers and Sellers Need to Fix Their Relationship

B2B Buyers and Sellers Need to Fix Their Relationship

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A new study reveals that B2B buyers are not impressed with most salespeople

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

An Open Platform for Engagement

An Open Platform for Engagement

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Moving beyond MA, Marketo is offering an open platform for an engagement economy

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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