A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
A new infusion of growth into the job market can prove to be a win for marketers.
Stand out from the competition by being a go-to content source for buyers.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.
Three words apply when adopting SFA: Keep it simple.
This one-step regimen is more obvious than you think.
Don't let its name fool you. Why social selling isn't just for the sales department.
Why the sales manager's role is more crucial than you think.
Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.
How the two departments can co-write valuable insight for buyers.
Overall sales are up from last year thanks in large part to mobile devices.
Sales attribution is imperative for a company and its growth.
Sales transformation is a monster of a journey.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...