Sales

The Fruits of Sales and Marketing Collaboration

The Fruits of Sales and Marketing Collaboration

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Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.

What's the Story Sales and Marketing?

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

Christmas Day Sales Are Merry for Retailers

Christmas Day Sales Are Merry for Retailers

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Overall sales are up from last year thanks in large part to mobile devices.

Defendable Multichannel Sales Attribution

Defendable Multichannel Sales Attribution

Sales attribution is imperative for a company and its growth.

Putting One Bigfoot in Front of the Other

Putting One Bigfoot in Front of the Other

Sales transformation is a monster of a journey.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.