The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.
Three words apply when adopting SFA: Keep it simple.
This one-step regimen is more obvious than you think.
Don't let its name fool you. Why social selling isn't just for the sales department.
Why the sales manager's role is more crucial than you think.
Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.
How the two departments can co-write valuable insight for buyers.
Overall sales are up from last year thanks in large part to mobile devices.
Sales attribution is imperative for a company and its growth.
Sales transformation is a monster of a journey.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.