Sales Up 43% at PC Connection

Share this article:
PC Connection Inc., a direct marketer of computer products, announced that net sales increased by 43.5 percent, to $174.3 million, for the second quarter ended June 30, compared with $121.5 million for the same period last year.


The growth in net sales was attributed to an expansion and increased productivity in the telemarketing sales group; growth in Internet sales at the PC Online SuperStore (www.pcconnection.com); an 18.6 percent increase in the average order size, to $600; and an increase in the number of PC and Macintosh catalog mailings.


"As in the past, we successfully tailored our product mix and pricing to meet the growing demands of our core target market of small- and medium-sized business customers," Patricia Gallup, chairwoman/CEO of the Milford, NH-based company, said in a statement. "This strategy led to solid increases in unit sales of notebook computers, desktop computers and servers, which more than offset industry-wide declining average selling prices."


The company will release full second-quarter result the week of July 27.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.