GDPR prep at Demandbase, a steadier ship at Sales Navigator, and AI-keyword spotting from CallRail
Our weekly column about marketing tech and ops
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Marketing technology may be evolving, but the marketing of that martech is not.
Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions
Brainshark and Highspot seize an opportunity in the sales enablement market
Subscription solution vendor Vindicia is achieving record pipelines through an Avention ABM deployment
Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase
A new report suggests that alignment between sales and marketing functions is actually declining
Investment dollars are following marketing tech rather than ad tech, says WSJ
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
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