Sales Tech

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

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Our weekly column about marketing tech and ops

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

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Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

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Marketing technology may be evolving, but the marketing of that martech is not.

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

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Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

SalesTech: Taking Two Clicks Down to One

SalesTech: Taking Two Clicks Down to One

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Brainshark and Highspot seize an opportunity in the sales enablement market

Vindicia: Accelerating ABM Boosts Pipelines

Vindicia: Accelerating ABM Boosts Pipelines

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Subscription solution vendor Vindicia is achieving record pipelines through an Avention ABM deployment

Prospect Identified: Now What?

Prospect Identified: Now What?

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Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

Are Sales and Marketing Getting Less Aligned?

Are Sales and Marketing Getting Less Aligned?

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A new report suggests that alignment between sales and marketing functions is actually declining

Marketing Tech is a Dollar Magnet

Marketing Tech is a Dollar Magnet

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Investment dollars are following marketing tech rather than ad tech, says WSJ

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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