Our weekly column about marketing tech and ops
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Marketing technology may be evolving, but the marketing of that martech is not.
Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions
Brainshark and Highspot seize an opportunity in the sales enablement market
Subscription solution vendor Vindicia is achieving record pipelines through an Avention ABM deployment
Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase
A new report suggests that alignment between sales and marketing functions is actually declining
Investment dollars are following marketing tech rather than ad tech, says WSJ
Company of the Week
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