Sales Shortfall Prompts Layoffs at Lillian Vernon

Lillian Vernon cut its work force by 12 percent Friday, laying off 40 people company wide.


The announcement comes after decreased consumer spending and a slowing economy resulted in a sales shortfall. The layoffs are part of the company's restructuring plan to streamline operations, control costs and reduce operating expenses.


Lillian Vernon, Rye, NY, also will consolidate its Las Vegas call center into its primary call center, located at its national distribution center in Virginia Beach, VA. In addition, other operating expenses and discretionary spending will be reduced in response to the downturn in consumer confidence.


close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune ...

The cable company's advertising and sales division aims to show businesses that cable is anything but static

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Whirlpool Gives Storytelling a Spin

Whirlpool Gives Storytelling a Spin

The home appliance manufacturer uses storytelling to connect with consumers.