Sales Shortfall Prompts Layoffs at Lillian Vernon

Share this article:
Lillian Vernon cut its work force by 12 percent Friday, laying off 40 people company wide.


The announcement comes after decreased consumer spending and a slowing economy resulted in a sales shortfall. The layoffs are part of the company's restructuring plan to streamline operations, control costs and reduce operating expenses.


Lillian Vernon, Rye, NY, also will consolidate its Las Vegas call center into its primary call center, located at its national distribution center in Virginia Beach, VA. In addition, other operating expenses and discretionary spending will be reduced in response to the downturn in consumer confidence.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: