Sales Leads

Q&A: Jason Roussos, president and COO, Living Direct

Juan Martinez April 01, 2011

Jason Roussos, president and COO of Living Direct, discusses its decision to move away from full product catalogs.

Social sites reap sales leads in education

Frank Washkuch April 01, 2011

Education sector b-to-b brands know that librarians benefit from collaboration and networking with their peers. However, education professionals are often difficult to reach through social media because many school districts have policies that restrict their employees' activity on Facebook and Twitter.

Burleigh named Cloud9 CEO

Juan Martinez March 15, 2011

Cloud9 Analytics, an on-demand sales forecasting and pipeline management services company, has named Jim Burleigh CEO, the company said March 15. He replaced Swayne Hill, who will become SVP of global field operations and report directly to Burleigh.

Your e-commerce site might drive more sales than you give it credit

Phil Hussey, president, 89 Degrees January 31, 2011

The impact of a retail website is often judged solely on the sales it generates. While the sales component is important, this type of thinking vastly understates the significance of the website to the company.

Go further in customer loyalty practices to build brand

Christopher Petix June 30, 2010

The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty.

Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?

Carol Krol July 20, 2009

With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.