Sales Leads

Content Marketing Is Also About Monetization

Content Marketing Is Also About Monetization

Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.

Does Your Sales Team Have Happy Ears?

Does Your Sales Team Have Happy Ears?

Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.

Stepping Up to Big Ticket Sales

Stepping Up to Big Ticket Sales

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To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.

The Lean, Mean Sales Machine

The Lean, Mean Sales Machine

How marketing automation reduces the cost of B2B sales.

Don't be a Halloweenie—collaborate with your salespeople

Don't be a Halloweenie—collaborate with your salespeople

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Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.

Infographic: Connecting marketing and sales drives performance

Infographic: Connecting marketing and sales drives performance

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The most successful companies are the ones that closely integrate their sales and marketing practices, according to a survey by Aberdeen Group.

Drive revenue with better lead gen processes

Drive revenue with better lead gen processes

Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.

Social sites reap sales leads in education

Social sites reap sales leads in education

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Education sector b-to-b brands know that librarians benefit from collaboration and networking with their peers. However, education professionals are often difficult to reach through social media because many school districts have policies that restrict their employees' activity on Facebook and Twitter.

Q&A: Jason Roussos, president and COO, Living Direct

Q&A: Jason Roussos, president and COO, Living Direct

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Jason Roussos, president and COO of Living Direct, discusses its decision to move away from full product catalogs.

Burleigh named Cloud9 CEO

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Cloud9 Analytics, an on-demand sales forecasting and pipeline management services company, has named Jim Burleigh CEO, the company said March 15. He replaced Swayne Hill, who will become SVP of global field operations and report directly to Burleigh.

Your e-commerce site might drive more sales than you give it credit

Your e-commerce site might drive more sales than you give it credit

The impact of a retail website is often judged solely on the sales it generates. While the sales component is important, this type of thinking vastly understates the significance of the website to the company.

Go further in customer loyalty practices to build brand

Go further in customer loyalty practices to build brand

The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty.

Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?

Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?

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With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.