Moving B2B sales to an ABM model calls for digital transformation and change management
ABM can only be optimized if Sales and Marketing work closely together
What role should marketing play in sales enablement?
How to have a demand generation process in place
Brainshark and Highspot seize an opportunity in the sales enablement market
Jim Lochry of ConnectLeader talks about how to build trusted relationships with buyers
Subscription solution vendor Vindicia is achieving record pipelines through an Avention ABM deployment
Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers
Marketing tech is still growing, but for better or worse sales tech is ready for its close-up
How would Monday morning have looked if Salesforce's bid had succeeded?
ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?
No ABM strategy can succeed without the right data
Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel.
Digital prowess during the year's biggest shopping season is an absolute must.
Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.
72% of companies that exceeded revenue targets by at least 25% have a defined sales enablement function.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
Web transactions accounted for one-fourth of comp sales increases, helped in part by an improved free shipping strategy.
A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
Highspot introduces "content genomics," which codes and tracks each element of sales collateral for effectiveness.
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
A new infusion of growth into the job market can prove to be a win for marketers.
Stand out from the competition by being a go-to content source for buyers.
Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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