When it comes to attracting and retaining customers, increased engagement is the Holy Grail.
The sales and marketing teams at Digital Manufacturing are bickering and its impacting their work. What would you do in that situation? Read on to see what our readers had to say.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Listen up CMOS: Intelligently enabling today's sales managers and representatives for sales mobility is a smart investment.
The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to solve the SVP of sales and marketing's dilemma.
CMOs and marketing directors are extremely hesitant to rock the boat if they know sales won't like the changes.
The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
5 strategies for getting sales and marketing teams to play nice and win customers.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
Building the business case for data investment to impact marketing.
Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang.
Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.
The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.