Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
Building the business case for data investment to impact marketing.
Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang.
Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.
The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.