March 25, 2013
Salaries are on the rise for digital marketing specialists, especially those in e-commerce, analytics, and SEO/SEM, according to a new survey.
February 01, 2013
The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.
Salaries for direct and interactive marketing professionals will remain consistent compared with last year, said Wendy Weber, president of direct marketing recruitment firm Crandall Associates.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
