Saks' Streaming Video Features Christmas in New York

Share this article:
SaksFifthAvenue.com, the retailer's online e-commerce site, recently launched its first streaming video, "A Holiday in New York," designed to boost holiday gift sales and to drive traffic to the site.


Hosted by Natalie Cole, the video features music from the singer's greatest hits CD. Customers who are lured to view the video through banner ads on NYTimes.com, Yahoo and AOL will see scenes of holiday revelers in Saks territory on Fifth Avenue, skaters at Rockefeller Center and Saks' holiday windows.


The video is designed to give Saks customers worldwide "an opportunity to see the hustle and bustle of New York City at Christmas," a store spokeswoman said yesterday.


Integrated marketing firm Global Fashion Village produced the video and custom interactive video player window for Saks.com. The custom player allows Saks to sign up users and to collect customer contact information through a contest offering a chance to win a trip to Aspen, CO.


The company plans to make the streaming video an annual holiday event and may use the medium in other seasons, depending on the success of the streaming video.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.