Saks' Streaming Video Features Christmas in New York

Share this article:
SaksFifthAvenue.com, the retailer's online e-commerce site, recently launched its first streaming video, "A Holiday in New York," designed to boost holiday gift sales and to drive traffic to the site.


Hosted by Natalie Cole, the video features music from the singer's greatest hits CD. Customers who are lured to view the video through banner ads on NYTimes.com, Yahoo and AOL will see scenes of holiday revelers in Saks territory on Fifth Avenue, skaters at Rockefeller Center and Saks' holiday windows.


The video is designed to give Saks customers worldwide "an opportunity to see the hustle and bustle of New York City at Christmas," a store spokeswoman said yesterday.


Integrated marketing firm Global Fashion Village produced the video and custom interactive video player window for Saks.com. The custom player allows Saks to sign up users and to collect customer contact information through a contest offering a chance to win a trip to Aspen, CO.


The company plans to make the streaming video an annual holiday event and may use the medium in other seasons, depending on the success of the streaming video.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.