Saks, FAO Plan Online, In-Store Baby-Gift Registries

Share this article:
Saks Inc. and bankrupt toy retailer FAO Inc. signed letters of intent to jointly own and operate online and in-store baby-gift registries for their respective customers.


The deal announced yesterday was part of a Saks plan to buy a minority interest in FAO's equity and obtain a seat on that company's board of directors. Owner of FAO Schwarz, Zany Brainy and The Right Start retail chains, FAO recently filed for Chapter 11 protection from its creditors.


Under the plan, Saks, Birmingham, AL, also will sell FAO merchandise in most of its department stores. Supported by undisclosed marketing initiatives, the arrangement is slated for the second half of this year.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.