Sagent Acquires Qualitative Marketing SoftwareSagent Technology Inc., an e-business intelligence solutions provider, announced yesterday that it acquired Qualitative Marketing Software Inc. (QMSoft), a company that delivers real-time customer information and online marketing services by hosting data on more than 125 million households on the Web.
Under the terms of the agreement, Sagent will issue approximately 2.5 million shares of its common stock to the shareholders of QMSoft, giving the transaction a value of $70 million based on Sagent's closing price of $27.875 on Dec. 10. The shares issued represent approximately 8.7 percent of Sagent's fully diluted shares outstanding. The transaction will be accounted for as a pooling of interests.
The combined company has more than 850 customers and more than 300 employees.
According to both companies, the acquisition will enable Sagent to deliver a single 360-degree view of a customer -- one not only based on historical transactions and clickstream data, but also by incorporating demographic, credit, geographic and other information on more than 125 million households in real time. This enables
e-businesses to better target their marketing programs to customers while
they are at the point of sale.
In addition, the acquisition will allow Sagent to offer its applications over the Web on a fee-for-service basis by using QMSoft's Real-time eServices
"Sagent provides a powerful platform for customers who rely on our real-time e-service offerings", said Paul Wray, president, QMSoft. "At the same time, QMSoft's value-added content enhances Sagent's current and future CRM offerings in retail banking, financial services, e-commerce, insurance and other markets."