SaaS

Accurate consumer data drives effective marketing

Accurate consumer data drives effective marketing

Direct marketers are able to personalize consumer experiences across multiple touchpoints with the advent of digital marketing and new software packages. Customers who visit a website, for example, experience a personalized encounter that assembles the Web page relevant to the customer's relationship.

Emailvision buys SmartFocus for $40M

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Email services provider Emailvision said June 14 that it has acquired customer intelligence software company SmartFocus for $40 million.

Make the switch to the cloud and get better data quality

Make the switch to the cloud and get better data quality

Consider how Software-as-a-Service (SaaS) applications can be leveraged for data quality.

Salesforce.com makes Chatter free, purchases two Super Bowl spots

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When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.

Four steps to a behavior triggered e-mail program

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A number of organizations have found that behavioral triggered e-mails help build customer loyalty, boost ROI and streamline marketing tasks.

Software providers suffer from overreliance on M&A

Software providers suffer from overreliance on M&A

Consolidation among leading software companies has created a real crisis in innovation.

ROI is fool's gold for social marketers

ROI is fool's gold for social marketers

With any rise in spend comes a corresponding lift in expectations. Today, that double-edged sword is tucked tightly in the hands of social marketing professionals.

IMarketing acquires SaaS firm TrackingSoft

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Web-focused agency iMarketing has acquired software-as-a-service company TrackingSoft. IMarketing did not disclose financial terms of the deal, which closed last week.

Nutrisystem working with e-mail AOR Responsys to improve campaigns

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E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.

SearchForce releases multichannel analytics tool

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Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool.

DMNews talks with David Kimrey of TicketsNow.com

DMNews talks with David Kimrey of TicketsNow.com

David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages

SaaS isn't a softer sell

SaaS isn't a softer sell

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Marketers of software-as-a-service platforms bring consumer tactics to b-to-b when looking to highlight the advantages of their offerings

Conference Call: The Benefits Companies and Sage Software discuss CRM

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DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.

Marketers look to network in SaaS boom

Marketers look to network in SaaS boom

Since the '90s, the sofware-as-a-service (SaaS) model has been applied to many categories of software, including customer relationship management and marketing automation tools. But applications are just part of the story for a new "network-empowered" direct marketing industry. Beyond software, marketing data and lists can also be delivered using an on-demand model.

Harte-Hanks adds IT data to Demandbase platform

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Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...