Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
No static here: The online radio company dishes on how its audience segmentation capabilities.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.