Most Recent Articles by Ryan Joe
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
No static here: The online radio company dishes on how its audience segmentation capabilities.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.