Most Recent Articles by Ryan Joe
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
No static here: The online radio company dishes on how its audience segmentation capabilities.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
More Articles by Ryan Joe
Most Recent Blog Posts
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.