Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
No static here: The online radio company dishes on how its audience segmentation capabilities.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.