Ryan Joe

Ryan Joe

Most Recent Articles by Ryan Joe

When Segments Overlap

When Segments Overlap

By

Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

By

Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

By

Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.

Pandora's Audience Panorama

Pandora's Audience Panorama

By By

No static here: The online radio company dishes on how its audience segmentation capabilities.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

By

Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

More Articles by Ryan Joe

The DL on DMPs

By By

Future Shock

By By

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above