Ryan Joe is senior editor at Direct Marketing News. Previously he spent three years as an analyst at research house Datamonitor where he focused on customer interaction technologies. He has a BA in English literature from UCLA and an MFA from the writing program at Columbia University.
May 13, 2013
How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.
May 01, 2013
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
May 01, 2013
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
Apr 30, 2013
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Apr 29, 2013
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
