Ryan Joe

Ryan Joe

Most Recent Articles by Ryan Joe

When Segments Overlap

When Segments Overlap

Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.

Pandora's Audience Panorama

Pandora's Audience Panorama

No static here: The online radio company dishes on how its audience segmentation capabilities.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

More Articles by Ryan Joe

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...