Ryan Chatelain

Ryan Chatelain is a former Direct Marketing News reporter.

Most Recent Articles by Ryan Chatelain

Magalogs catch on with fashion retailers

Magalogs catch on with fashion retailers

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In an e-mail, Harper's Bazaar editor Glenda Bailey describes the spring's hot fashion trends — prints, soft tailoring and bold and pastel colors.

Case study: Yankee Candle rolls out effort to thwart abandoned carts

Case study: Yankee Candle rolls out effort to thwart abandoned carts

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Yankee Candle Company, a designer, manufacturer, wholesaler and retailer of scented candles, wanted to convert abandoned shopping carts on its e-commerce website into sales.

Q&A with Jeff Gooding, Ace Hardware's director of consumer marketing

Q&A with Jeff Gooding, Ace Hardware's director of consumer marketing

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Ace Hardware's Jeff Gooding, director of consumer marketing, on how the hardware purveyor uses measurable marketing

Two of the travel industry's largest hotel companies face off on their direct marketing prowess

Two of the travel industry's largest hotel companies face off on their direct marketing prowess

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Travelers often believe that once you've seen one mid-priced room, you've pretty much seen them all. To unearth the subtle differences from one loyalty program to the next, you must dig deeper still.

Q&A: Geoff Lewis, CEO of Topguest

Q&A: Geoff Lewis, CEO of Topguest

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There's no shortage of geolocation apps these days, but relative newcomer Topguest aims to stand out for travelers.

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