Russell Athletic Makes Site More Interactive

Share this article:
Russell Athletic revised its Web site yesterday allowing visitors to critique brand advertising, attain information on Russell Athletics' association with Major League Baseball, learn fitness and apparel tips, and order active wear online from retail partners.


Russell also has included a product finder, listing retail stores and locations and national retail partners, some of which have e-commerce capabilities.


In addition, Russell has featured Web pages that support Russell's Stay In School program, which is geared toward high school athletes. The program offers study skills, tips on how and when to apply to college, scholarship advice and links to college assistance sites.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.