Russell Athletic Makes Site More Interactive

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Russell Athletic revised its Web site yesterday allowing visitors to critique brand advertising, attain information on Russell Athletics' association with Major League Baseball, learn fitness and apparel tips, and order active wear online from retail partners.


Russell also has included a product finder, listing retail stores and locations and national retail partners, some of which have e-commerce capabilities.


In addition, Russell has featured Web pages that support Russell's Stay In School program, which is geared toward high school athletes. The program offers study skills, tips on how and when to apply to college, scholarship advice and links to college assistance sites.
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