Rugby Union Turns to CRM

Share this article:
England's Rugby Football Union selected CRM solutions provider Firstwave Technologies Inc., Atlanta, to improve membership service and recruitment.


The England Rugby Supporters Club, the RFU's official fan club, will use Firstwave to build and manage its member database. The solution will handle online, call center and postal membership applications as well as enhance recruitment activities.


The RFU is one of England's largest sporting organizations, with 2,000 clubs, 27 constituent bodies and 200,000 games played yearly. It has 600,000 members including players, supporters and officials.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.