Rubric Forms Council for E-Mail Marketers

Share this article:
Rubric Inc., San Mateo, CA, an e-mail marketing software maker, this week announced that it has formed a council to advance the e-mail marketing industry.


Made up of marketing executives from dot-com companies and online retailers, the Rubric eMA Practitioners' Initiative will focus on e-mail marketing issues, such as technology challenges and best practices for including e-mail marketing in an integrated marketing campaign.


The council will initially address one-to-one marketing, permission and opt-in issues, and cause-based marketing. Current members include marketing representatives from Hewlett Packard, Cisco Systems, Bank of America and Bristol-Myers Squibb.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.