Rubin Response Gains Peel.com List

Share this article:
Rubin Response Management Services Inc., Schaumburg, IL, announced its management of the Peel.com opt-in e-mail list of consumer music Web site visitors.


The file has more than 342,000 e-mail addresses consisting of 222,700 females and 119,800 males. The majority of users are between ages 18 and 30, while the rest are age 14 to 17.


Although purchasing habits are not selectable, a member survey found that 69 percent of users claim to have purchased on the Internet while 58 percent claim to spend at least $50 monthly on music.


Selects include age; gender; and interest categories such as music, entertainment and fashion.
Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.