Rubin Response Announces Cosmetics List

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Rubin Response Management Services Inc., Schaumburg, IL, will manage the E. Burnham Cosmetics file of more than 77,000 free-trial responders.


Responders on this 92 percent female file accepted a 21-day free trial of Retinol Ultra Skin Care Crème. The offer appeared in package inserts, co-ops and space ads.


More than 85 percent of those on the file are 45 or older. The base price is $80 per thousand. Selects of geography and recency are available.


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