RTMS, Archer 5.0
According to RTMS, the suite also allows retailers to analyze individual customer's buying behavior, segment customers, manage campaigns and monitor promotion results.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.