RTMS, Archer 5.0
According to RTMS, the suite also allows retailers to analyze individual customer's buying behavior, segment customers, manage campaigns and monitor promotion results.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
5 ways marketers can prepare for possible data breaches.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.