RTB

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

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Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

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Conversant combines its five units into one to deliver a more holistic offering.

4 Ways Agencies and Brand Advertisers Can Fight Mobile Click Fraud

4 Ways Agencies and Brand Advertisers Can Fight Mobile Click Fraud

As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.

Parks Associates: RTB will change online display advertising

Parks Associates: RTB will change online display advertising

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In its report "Real-time Bidding: The Online Ad Exchange," research firm Parks Associates predicts advertising revenues from real-time bidding practices will be worth $7 billion in North America by 2017.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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As the leading source for direct marketing youth data, ASL Marketing connects your ...