Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
Conversant combines its five units into one to deliver a more holistic offering.
As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.
Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.
In its report "Real-time Bidding: The Online Ad Exchange," research firm Parks Associates predicts advertising revenues from real-time bidding practices will be worth $7 billion in North America by 2017.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...