RTB

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

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Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

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Conversant combines its five units into one to deliver a more holistic offering.

4 Ways Agencies and Brand Advertisers can Fight Mobile Click Fraud

4 Ways Agencies and Brand Advertisers can Fight Mobile Click Fraud

As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.

Parks Associates: RTB will change online display advertising

Parks Associates: RTB will change online display advertising

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In its report "Real-time Bidding: The Online Ad Exchange," research firm Parks Associates predicts advertising revenues from real-time bidding practices will be worth $7 billion in North America by 2017.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.