RSS Ads Can Be Tracked, Firm Says

Share this article:
Though companies are advertising more in RSS feeds, many are unable to track the ads' effectiveness the way they can in traditional ad mediums. To monetize RSS ads, Pheedo, an RSS ad solutions firm and ad network in Emeryville, CA, is launching an RSS analytics engine today.


The analytics tool lets publishers track subscriptions to their RSS feeds, click-through rates, impressions and other data. Bill Flitter, founder and chief marketing officer of Pheedo, said publishers need to get more information about who their subscribers are -- and what they are reading and clicking on -- in order to monetize ads.


"Publishers can understand consumer interactions with feeds at a very detailed level and ultimately better monetize, market and personalize their content," he said. "You can look at the activity level of the feed, such as do they read it every day ... and the number of views or impressions."


Pheedo also is devising tools that will analyze the demographics and geographic location of RSS subscribers to target ads better.


Though experts note that RSS advertising represents a small portion of the overall ad market, they also say that it is a very targeted form of advertising. British Airways and Drugstore.com are some of the larger companies testing advertising in RSS feeds, Flitter said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.