May 19, 1998
Business-to-business direct marketing company RSL, New York, last month released BrandBase CD-ROM for Mac OS and Windows. According to RSL, BrandBase contains more than 8,000 executive contacts at more than 1,000 packaged goods companies. It lists marketing department decision-makers and covers sales promotion, headquarters sales management, marketing research, packaging, purchasing, public relations and executive-level management.
BrandBase's search engine provides details either by company or contact.
For more information, call 212/831-6612.