R.R. Donnelley to Partner With MessageMedia

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Marketing communications and customer relationship management agency, MessageMedia Inc., Boulder, CO, made public yesterday its exclusive new agreement to offer e-mail-based newsletters to customers of Internet solutions company, R.R. Donnelley Online Services, a division of R.R. Donnelley & Sons Co., Chicago.


William L. Davis, chairman/CEO of R.R. Donnelley said customers increasingly need a broad range of services to keep up with changing technology and the competitive environment.


"We recognize that our customers have a growing need to communicate effectively across a broad range of media to succeed," said Davis. "Through our Online Services group, R.R. Donnelley can offer our customers a full range of integrated, cross-platform solutions, from print to the Internet."


Under the agreement, MessageMedia will provide e-mail news and information newsletters to businesses associated with R.R. Donnelley Online's ePublish, a program aimed at helping magazine publishers design, build and run more competitive Web sites and e-commerce marketing programs.


Liz Wallace, vice president of sales and service for MessageMedia noted that Donnelley's understanding of the magazine publishing industry would lend itself well to leveraging a print leadership position within the online environment as well.


"We are very pleased to win the account with R.R. Donnelley Online Services," she said. "To win 'best-of-breed' designation within the ePublish program is not only a business win but a validation of MessageMedia's reputation as the premier provider of e-mail-based content delivery."


Commenting on the importance of maintaining quality online communications, Kimberly Williams, vice president of R.R. Donnelley Online Services said "Developing and managing a good web site requires a significant investment of dollars and personnel, yet many magazines simply don't have the internal resources dedicated to developing and supporting an Internet strategy," She said "with ePublish, these publishers [will have] an opportunity develop a smart, highly functional web site at a manageable cost, while allowing them to focus on their core business."


R.R. Donnelley & Sons Company is commercial printer and information services company offering content management and integrated services to publishers of catalogs, magazines, books, directories and retail inserts.


MessageMedia is a marketing communications and direct response services company offering outsource messaging services for information delivery, e-commerce services and permission-based direct marketing. Clients include Cisco, E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.
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