R.R. Donnelley Debuts Web Ad-Placement Service for Catalogers

Share this article:
R.R. Donnelley & Sons Co., Chicago, has launched a service called Select Source to help catalogers put product offers next to related editorial on the Internet.


Select Source, for instance, will put a client's gardening product next to an article on gardening, according to R.R. Donnelley.


So far, the service is in place at iVillage (www.ivillage.com), HouseNet (www.housenet.com), HomeArts (www.homearts.com) and the Wedding Channel (www.weddingchannel.com). R.R. Donnelley said it expects 500 Web sites to be participating by year's end.


"Select Source helps our catalog and retail customers implement the simple direct marketing rule of offering the right product to the right person at the right time," said Brian Bodell, director of e-commerce sales for R.R. Donnelley online services.


Bodell said to use Select Source, catalogers must send R.R. Donnelley images and related text of the products they want to sell on the Web. R.R. Donnelley then places the offers online within 14 days.


The service costs $25 for each product for conversion from print to a Web-ready format, plus a 15-percent commission on sales.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.