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When Big Data and Small Data Work Together
The Rationale Behind Personal Branding
Marketers aim to score customers, but fail to assist.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark, Mayur Gupta. In his off-hours, he blogs.
Education and entertainment are Beretta's two principal missions in social media.
That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.