Royal Mail Offers Campaign Services

Share this article:
Britain's Royal Mail Group PLC entered ad agency territory with the announcement last week of an interactive service for small businesses breaking their first direct mail campaign.


Called DM Online, the do-it-yourself service lets users craft mail campaigns from conception to mailing using tools on royalmail.com/dmonline.


DM Online will offer services like list purchase, mail design, production, mailing and fulfillment. The materials can be tracked and saved at any stage of the supply-chain process. Offline printing and mailing also can be tracked on the Royal Mail site.


"The service is designed to be as simple as possible, allowing users to experience each step in developing a piece of DM in their own time, utilizing a demo that shows the power of DM Online prior to entering the transactional aspect of the site, all whilst following best practice models," Andrew Kershaw, head of media information at Royal Mail, said in a statement.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US