Royal Caribbean Cruises Ltd. Selects Protagona

Share this article:
Royal Caribbean Cruises Ltd., a global cruise vacation company based in Miami, has selected the Protagona Ensemble suite to provide higher return on investment on its marketing campaigns.


Royal Caribbean plans to implement two of the suite's modules: Producer, a fully integrated campaign management application that allows for the creation of a unified view of customers across multiple channels, including direct mail; and eCast, a marketing application for sending targeted, one-to-one, permission-based e-mail messages to customers and prospects.


According to Protagona Worldwide, Chicago, the Protagona Ensemble will help Royal Caribbean operate in a consistent manner across touch points, ensuring the best form of communication with individual customers. It also will help ensure that its marketing dollars are invested where they are likely to earn the highest return.


Protagona Worldwide is providing the solution in conjunction with New York-based Rapp Collins Worldwide, a global supplier of direct response and integrated marketing services.


By linking Protagona Ensemble with Rapp Collins Worldwide's DaVinci loyalty management system, Royal Caribbean can get a complete view of its guest relationships and can offer more timely and personalized promotions appealing to the stated preferences of its guests.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.