Roundtables

B-to-b success depends on social, data clarity

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

Drive e-commerce with tailored email tactics

Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue

Data integration a must for real-time marketing

To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.

Customer engagement vital to email strategy

Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy.

Traditional and digital marketing thrive in tandem

Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives.

Integrated marketing begins with experience

Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.

Roundtable: Sharpen your e-commerce strategy

While meeting at Bronto headquarters in Durham, NC, participants discussed various topics including integration, e-mail, conversion tactics, database issues, social media, mobile and e-commerce best practices.

Roundtable: Inbox success driven by data integration

Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel.