Roundtables

Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

The Linchpin Channel Of the Omnichannel Marketing Future

The Linchpin Channel Of the Omnichannel Marketing Future

Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.

Monetizing Content Marketing

Monetizing Content Marketing

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

Monetizing Marketing Data

Monetizing Marketing Data

A data-driven approach to marketing provides a competitive advantage.

Personalized Marketing = Customer-Centric Marketing

Personalized Marketing = Customer-Centric Marketing

The way to profitably engage customers across marketing channels is to get personal.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Don't Fear the Data

Don't Fear the Data

Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.

Data technology crucial to digital marketing

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

B-to-b success depends on social, data clarity

B-to-b success depends on social, data clarity

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

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