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 roundtable

Customer engagement vital to email strategy

June 01, 2011

Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy.
 

Traditional and digital marketing thrive in tandem

April 01, 2011

Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives.
 

Integrated marketing begins with experience

December 01, 2010

Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.