roundtable

Monetizing Content Marketing

Monetizing Content Marketing

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Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

Monetizing Marketing Data

Monetizing Marketing Data

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A data-driven approach to marketing provides a competitive advantage.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Don't Fear the Data

Don't Fear the Data

Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.

Customer engagement vital to email strategy

Customer engagement vital to email strategy

Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy.

Traditional and digital marketing thrive in tandem

Traditional and digital marketing thrive in tandem

Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives.

Integrated marketing begins with experience

Integrated marketing begins with experience

Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...