Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives. That often includes marrying both traditional direct marketing and digital media channels, whether the marketer’s goal is customer retention or new customer acquisition. Direct Marketing News convened a diverse group of marketing executives in March for a roundtable, sponsored by Kodak, to discuss this topic,
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.