Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives. That often includes marrying both traditional direct marketing and digital media channels, whether the marketer’s goal is customer retention or new customer acquisition. Direct Marketing News convened a diverse group of marketing executives in March for a roundtable, sponsored by Kodak, to discuss this topic,
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.