Roundtable

Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives. That often includes marrying both traditional direct marketing and digital media channels, whether the marketer’s goal is customer retention or new customer acquisition. Direct Marketing News convened a diverse group of marketing executives in March for a roundtable, sponsored by Kodak, to discuss this topic,

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...