Round Arch Rolls Out Value ID

Share this article:
Round Arch, a Chicago-based customer relationship marketing firm owned by ad conglomerate WPP Group PLC and Deloitte Consulting, launched a new business case methodology.


Called Enterprise Value Identification, the technique seeks to reduce costs for portal and content management projects. Round Arch claims EVI identifies cost-reduction opportunities across dimensions such as cost of ownership, content management and self-service.


EVI can be deployed in two to four weeks, ahead of the two to three months it typically takes to complete business cases of $100,000 and more.


Round Arch's use of EVI for a pilot program of Insurance Corp. of British Columbia led to a rollout in markets like high-tech manufacturing and property and casualty insurance.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.