Round Arch Rolls Out Value ID

Share this article:
Round Arch, a Chicago-based customer relationship marketing firm owned by ad conglomerate WPP Group PLC and Deloitte Consulting, launched a new business case methodology.


Called Enterprise Value Identification, the technique seeks to reduce costs for portal and content management projects. Round Arch claims EVI identifies cost-reduction opportunities across dimensions such as cost of ownership, content management and self-service.


EVI can be deployed in two to four weeks, ahead of the two to three months it typically takes to complete business cases of $100,000 and more.


Round Arch's use of EVI for a pilot program of Insurance Corp. of British Columbia led to a rollout in markets like high-tech manufacturing and property and casualty insurance.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.