Rothenberg to return to IAB after month-long stint as Time Inc. chief digital officer

Share this article:

Randall Rothenberg will return to the Interactive Advertising Bureau as president and CEO, the same position he held at the industry organization before leaving it last month to become EVP and chief digital officer at Time Inc., the group said February 22.

The move comes less than a week after Time Inc. reportedly fired CEO Jack Griffin. Rothenberg told Direct Marketing News in December that Griffin, a member of the IAB's board of directors, had contacted him about joining the publishing company.

Rothenberg told Direct Marketing News on February 23 that he “started having conversations on Friday” with IAB about returning to the group. He said he made his decision to rejoin the organization on February 21 and informed Time Inc. of that choice the day after.

Rothenberg described the impact of Griffin's departure from Time Inc. on the timing of his own career move as “fairly straightforward.”

“I came here very much to work with and for [Griffin] and on these incredible brands with these great people, but circumstances were such that it just seemed to make a lot of sense that I just return [to IAB],” he said. “No harm, no foul.”

Rothenberg added that he will rejoin IAB between March 7 and 14.

Time Inc. will be a charter sponsor of the IAB Ad Lab and will continue to be represented on the IAB board of directors, the group said in a statement.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.