Rotary develops first e-commerce site

Share this article:
Rotary develops first e-commerce site
Rotary develops first e-commerce site

Rotary, a power equipment replacement parts company, has launched an online store available in the U.S. and Canada, says Caylee Bickmore, Rotary's e-commerce and Web marketing manager.  

The e-commerce site uses Shopatron, a retail e-commerce solution platform. Though some competitors of Rotary use e-commerce sites, Rotary does not currently have a competitor using the Shopatron model, says Bickmore. According to a release, more than two dozen garden and tool companies currently use Shopatron, nine of which launched online stores in 2012.

“There is a large market online for outdoor power equipment replacement parts,” Bickmore says.

Rotary is late to the e-commerce game because it didn't want to compete with its dealers, Bickmore says, a situation that the Shopatron solution allows Rotary to avoid.

“When consumers shop at our store, the orders will be filled by our dealers," Bickmore explains. "This helps our relationships by sending them more orders and allowing them to participate in e-commerce without having the expense of creating and maintaining a website.”

Customers currently have the option of shopping via mobile or tablet. In the future, Rotary plans to allow in-store pickup, Bickmore says.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in E-commerce

Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Senators Try Back-Door Play to Gain Passage of ...

Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.

IBMer Takes Over at eBay Enterprise

IBMer Takes Over at eBay Enterprise

Craig Hayman directed SaaS solutions for e-commerce during his 15-year career at Big Blue.

Father's Day Mobile Sales Increase 37%

Father's Day Mobile Sales Increase 37%

iOS users lead the charge, spending $30 more per order than Android users. Pinterest tops Facebook for purchase influence.