Rosie Ends Publishing Deal

Share this article:
One of the few bright spots in publishing over the past few years will go dark soon based on an announcement yesterday that Rosie O'Donnell pulled out of Rosie magazine -- a joint venture between O'Donnell and Gruner + Jahr USA Publishing.


O'Donnell and G+J USA made separate announcements of the terminated agreement yesterday. This comes after months of feuding between the two sides over editorial control of the publication.


Rosie hit newsstands in April 2001 as a replacement for G+J's ailing McCall's publication. It immediately took off and, according to G+J, was on its way to profitability.


Though G+J claimed a readership of 17 million for Rosie, its subscriber mailing list contains 2.5 million active subscribers, according to a data card for the file. List firm Millard Group Inc., Peterborough, NH, manages the file.


Reportedly, the Audit Bureau of Circulations showed a paid circulation figure of 3.5 million for the six months ending June 30. The figure for the previous six months had been 3.6 million.


It is unclear what G+J will do about Rosie's subscribers when the magazine ceases publication.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.