Rosetta

Interactive and marketing services deals dominate M&A activity

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Mergers and acquisitions in the interactive and marketing services sector totaled $5.74 billion in the first six months of 2011, an 81% increase compared with the same period in 2010, according to a report from investment bank Jordan, Edmiston Group, Inc. (JEGI).

Publicis to acquire Rosetta for $575M

Publicis to acquire Rosetta for $575M

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Holding company Publicis Groupe has agreed to acquire digital agency Rosetta for $575 million in cash, the company said May 17. The deal is expected to close in the third quarter, said Maurice Levy, chairman and CEO of Publicis, during a conference call.

Rosetta plans email campaign for Pirelli

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Rosetta will launch an email marketing program for Pirelli Tire North America later this month. The tire company also said April 5 that it has renewed its interactive AOR relationship with the agency, which includes search and display advertising services as well.

Search marketers need to get scrappy: SES Conference & Expo

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If a marketing department were the Notre Dame football team, would that make search marketers Rudy? That was the question I came away wondering after listening to the panelists at today's "Best Practices and Experiences with SEM in the Financial Services Vertical" session as part of the SES Conference & Expo in New York.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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As the leading source for direct marketing youth data, ASL Marketing connects your ...