Mergers and acquisitions in the interactive and marketing services sector totaled $5.74 billion in the first six months of 2011, an 81% increase compared with the same period in 2010, according to a report from investment bank Jordan, Edmiston Group, Inc. (JEGI).
Holding company Publicis Groupe has agreed to acquire digital agency Rosetta for $575 million in cash, the company said May 17. The deal is expected to close in the third quarter, said Maurice Levy, chairman and CEO of Publicis, during a conference call.
Rosetta will launch an email marketing program for Pirelli Tire North America later this month. The tire company also said April 5 that it has renewed its interactive AOR relationship with the agency, which includes search and display advertising services as well.
If a marketing department were the Notre Dame football team, would that make search marketers Rudy? That was the question I came away wondering after listening to the panelists at today's "Best Practices and Experiences with SEM in the Financial Services Vertical" session as part of the SES Conference & Expo in New York.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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