Rosetta

Interactive and marketing services deals dominate M&A activity

By

Mergers and acquisitions in the interactive and marketing services sector totaled $5.74 billion in the first six months of 2011, an 81% increase compared with the same period in 2010, according to a report from investment bank Jordan, Edmiston Group, Inc. (JEGI).

Publicis to acquire Rosetta for $575M

Publicis to acquire Rosetta for $575M

By

Holding company Publicis Groupe has agreed to acquire digital agency Rosetta for $575 million in cash, the company said May 17. The deal is expected to close in the third quarter, said Maurice Levy, chairman and CEO of Publicis, during a conference call.

Rosetta plans email campaign for Pirelli

By

Rosetta will launch an email marketing program for Pirelli Tire North America later this month. The tire company also said April 5 that it has renewed its interactive AOR relationship with the agency, which includes search and display advertising services as well.

Search marketers need to get scrappy: SES Conference & Expo

By

If a marketing department were the Notre Dame football team, would that make search marketers Rudy? That was the question I came away wondering after listening to the panelists at today's "Best Practices and Experiences with SEM in the Financial Services Vertical" session as part of the SES Conference & Expo in New York.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.